The “Break it Down” Blog

It’s official, Netflix has announced the first of 3 stand-alone set top boxes that integrate directly into their Watch it Now service to stream content directly to your TV.

The first STB out of the gate is the Roku, and from the word on the street, sounds like a bare-bones $100 player. My guess is this is a locked down mini-PC with a browser or something else bare-bones like that.

There are additional players planned from LG Electronics and 1 other manufacturer that hasn’t been named yet.

The Roku box has a 1-time price associated with it and any person with a Netflix subscription of $8.99/mo or higher can make use of the service. Thanks Greg Amerson!