The “Break it Down” Blog

Monster Cable, the company that produces the bullshit-performing and overly expensive A/V cables that Circuit City and Best Buy always try and ram down your throat when you buy a new TV doesn’t just create cables with a 800% markup, they also sue every other company that uses the term “Monster” in their name (Except big companies that have good lawyers) and also sue companies that make competing products… unless challenged, then they drop the charges and forget it.

We covered Monster Cable suing Blue Jeans Cable Co. before over a connector design they claimed they had a patent on (and refused to prove), and as it turned out, the president of BJC used to be a lawyer. After publicly humiliating the Monster Cable company lawyers, they never followed up; realizing that this court battle would go on and on and make them look bad.

Instead, Monster Cable has decided to now sue a Rhode Island mini-golf chain “Monster Mini Golf”.

A few sites covering the shenanigans out there pointed out that Monster Cable refuses to sue the biggest companies that more clearly encroach on their name-use (like the energy drink) because of the potential for getting their ass handed to them in court. So instead they are prodding around suing everyone else that uses the name “Monster”.

That’s classy… some good old fashion decent-human-beings right there. Keep up the good work.