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	<title>Comments on: Long Tail Theory Under Fire, Not Profitable After All</title>
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		<title>By: Riyad Kalla</title>
		<link>http://www.breakitdownblog.com/long-tail-theory-under-fire-not-profitable-after-all/comment-page-1/#comment-9996</link>
		<dc:creator>Riyad Kalla</dc:creator>
		<pubDate>Tue, 01 Jul 2008 13:32:50 +0000</pubDate>
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		<description>Hahah, I like how you put it, although I don&#039;t think &quot;big hit&quot; == &quot;big budget + tons of buzz&quot;, I think Big Hit is something that is fundamentally successful, like the movie The Matrix, or the iPod as compared to some popular indie film or some no-name 1-off MP3 player... they will never reach the ROI levels that those true big hits have made.

Although if you stretch yourself thin enough in the long tail (lots of hit indie films) I still thing there is success to be had.</description>
		<content:encoded><![CDATA[<p>Hahah, I like how you put it, although I don&#8217;t think &#8220;big hit&#8221; == &#8220;big budget + tons of buzz&#8221;, I think Big Hit is something that is fundamentally successful, like the movie The Matrix, or the iPod as compared to some popular indie film or some no-name 1-off MP3 player&#8230; they will never reach the ROI levels that those true big hits have made.</p>
<p>Although if you stretch yourself thin enough in the long tail (lots of hit indie films) I still thing there is success to be had.</p>
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		<title>By: manny</title>
		<link>http://www.breakitdownblog.com/long-tail-theory-under-fire-not-profitable-after-all/comment-page-1/#comment-9986</link>
		<dc:creator>manny</dc:creator>
		<pubDate>Mon, 30 Jun 2008 08:41:11 +0000</pubDate>
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		<description>nothing is certain in the world.

everything BIG is not a hit

BIG budget + tons of buzz does not equal Big ROI

if you don&#039;t pay attention to the &quot;little&quot; details you&#039;re toast.

there&#039;s nothing new in this study. They just over-complicated themselves with dumb charts and now they&#039;ve figured out that the world has always been round.</description>
		<content:encoded><![CDATA[<p>nothing is certain in the world.</p>
<p>everything BIG is not a hit</p>
<p>BIG budget + tons of buzz does not equal Big ROI</p>
<p>if you don&#8217;t pay attention to the &#8220;little&#8221; details you&#8217;re toast.</p>
<p>there&#8217;s nothing new in this study. They just over-complicated themselves with dumb charts and now they&#8217;ve figured out that the world has always been round.</p>
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