The “Break it Down” Blog

If you are a Sony PS3 owner, you have possibly been waiting for the introduction of Home for about a year now. You were waiting for it in 2007 or Early 2008 when it was suppose to first come out, and now you are waiting for it again later this year; assuming it makes that release date.

The coolest/lamest part is that while Sony has struggled to make Home for 2 or 3 years now, and had, to a certain extent, to go back to the drawing board with it earlier this year when they realized the service was targeted too much at the advertisers and not the gamers actually playing games, Google has popped onto the scene with a total Home clone itself called Lively.

Lively looks like a cross between 2nd life, Home and Bratz dolls to give us essentially the same ad-platform that Sony was trying to create. You create your avatar, environment and then walk around socializing with friends.

While the client right now is Windows XP/Vista only, you can get an idea of what it looks like by checking out it’s intro movie:

So if you want Sony to go ahead and suck it, check out Lively.

Thanks Marc Chung!