The “Break it Down” Blog

NOTE: For those of you that don’t watch Lost and can’t understand what all the craze behind Cloverfield’s story is (why not just watch the movie and be done with it?) it’s because when J.J. Abrams creates a story, he sort of creates a fake world around the story (of fake companies, stories, backstory, etc.) that people love to investigate and dig into after the fact. So that’s what this post is all about.

Did you like Cloverfield? Do you like J.J. Abrams and his tendency to never just tell a story, but instead create a world of fake products/companies/etc. around them? Well head over to Geeks of Doom, they did a badass write up covering all the fake companies and backstory behind Cloverfield, photos included.