How cool is this… The Consumerist pointed me over to Frucall which is a mobile and online comparison service. You essentially text message the number “fru” with the bar code from the item in question, and the response you get back is a summary of the average rating of the product and it’s price online.
So next time you are standing in a big-box store wondering how good that HDTV you are looking at is, or how well it does in reviews, text it over to Fru!






















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